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Health and operations case

Florens Care

Geriatric care and nursing · Buenos Aires, Argentina

CaseBuenos Aires, Argentina

Context

Real business problem

Decision

No over-investment

Impact

Measured outcome

The context

Florens Care is a new company specializing in home geriatric care. In its launch stage, with operations growing and a team that needed to organize without over-investing in technology before validating the model.

What they asked for

A custom management platform — the complete system they imagined for when they scaled.

What we found

In the discovery call it became clear that a custom platform was the right tool for stage 2, not for now. Building it then would have consumed budget and time in something that was likely to change within 6 months.

What we delivered

1

Institutional website

A professional website that reflects Florens Care’s identity and communicates its services to families and potential collaborators.

2

Technology decision report

Evaluation of tools across three categories — time tracking, training platforms and CRM — with a clear recommendation on what to adopt now, what to wait on and what to discard.

3

Training platform setup

Implementation of the course platform recommended in the report, ready to train the caregiver team.

The result

Florens Care started operations with a professional digital presence, a clear map of the tools they needed at the moment, and a plan for when and how to add more complex technology. No over-investment. No technical debt from day one.

Services involved

  • Technical consulting
  • Institutional website development
  • Technology decision report
  • Tool implementation

Sector

Health · Geriatrics · Companies in launch stage

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Florens Care | Health and technical decision case | Madariaga SAS